Well I have to say our lad is taking after me a bit
. His take on promotion.....a one off free* to attend race meeting (incorporating the above) but mid season. Instead of spending umpteen thousand pounds on events like the nec or motofest and being shoehorned out of the way; why not put that money into putting on a proper race meeting (no start money or prize money for drivers; just for the love of the sport), that will keep overheads down and benefit both drivers and promotors in the future. Advertise this only through free media and viral videos on the net (it should help capture the younger genertion).
The only catch for spectators?.....*you only get in free if the car you arrive in has at least four people in. Otherwise park off site in another field at £20 ish per vehicle.